News
Sunday, May 25, 2025
10 Reason Why the Kurta Footie is the perfect Go Anywhere Do Anything baby wear?
Here are some features why we believe the Kurta Footie is the perfect go anywhere do anything clothes for babies...
Sunday, May 11, 2025
Why is the children's fashion industry stuck in the same loop of familiar motifs (ex: Dinosaurs and Unicorns)
This might a hot take but the children’s fashion industry seems stuck in a loop of familiar motifs—dinosaurs, unicorns, and...
Monday, May 05, 2025
How En Route Designs is making "Traditional" Asian clothing mainstream for everyday use
We believe by making Asian clothing more comfortable, we can help children feel more at ease wearing traditional attire (kurtas)...
Sunday, April 20, 2025
Reimagining the KURTA: Why Innovation Is Lagging Behind
The South Asian Kurta is a timeless garment, celebrated for its elegance and versatility. Whether worn for formal occasions or...
Monday, April 14, 2025
Celebrating Diversity in Children’s Clothing: Bridging the Cultural Gap
Children’s clothing is often a reflection of the world we want them to grow up in. Yet, walk into any...
Saturday, December 28, 2024
Why We Started En Route Designs...What is the point? There are already so many E-commerce clothing companies
By Co-Founder: Abhishek Bhaumik I feel incredibly blessed to have a supportive wife who embraces outside the box thinking. She...