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The Kurta Footie: The Most Comfortable South Asian-Inspired Outfit for Every Season & Every Occasion
Finding baby clothing that is cute, culturally meaningful, and actually comfortable shouldn’t be hard. At En Route Designs, we created...

South Asian Baby Clothing: A Modern Guide for Today’s Parents
South Asian baby clothing is experiencing a beautiful resurgence. Especially among Indian American, Pakistani American, Bangladeshi American, and Nepali American...

Bridging Cultures: Raising Kids with South Asian Roots Today
As parents, we work tirelessly to give our kids the kind of life we once only dreamed of. For those...

The Modern Kurta Pajama: A Soft, Cultural Baby One-Piece
The Modern Kurta Pajama: A Fresh Take on Tradition for the Next Generation When it comes to dressing our little...

Ribbed vs Non-Ribbed Baby Footies: What Parents Should Know
When Elisa and I first became parents we were surprised and overwhelmed by all the different clothing options for newborns...

Why the Kurta Footie Is a Premium Baby & Toddler Footed Pajama Bodysuit
Why the Kurta Footie Is a Premium Baby & Toddler Footed Pajama This is simply our personal and professional opinion...

Top 10 South Asian Design Patterns That Inspire Modern Children's Clothing
Elisa and I had a fun time researching South Asian designs last year and we came to the conclusion that...the...

10 Reasons the Kurta Footie Is the Perfect Everyday Baby Outfit
Here are some features why we believe the Kurta Footie is the perfect go anywhere do anything clothes for babies...

Why Kids’ Fashion Feels Repetitive and How Cultural Design Can Change It
This might be a hot take but the children’s fashion industry seems stuck in a loop of familiar motifs—dinosaurs, unicorns,...