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En Route’s Modern Take on the Kurta: Asian-Inspired Baby Clothing
We are on a mission to modernize kurta and kurta onesie or footie style clothing. We want to create products...
Reimagining the Kurta for Modern Babywear: Why Innovation Has Lagged Behind
The South Asian Kurta The South Asian Kurta is a timeless garment, celebrated for its elegance and versatility. Whether worn...
Celebrating Diversity in Children’s Clothing: Bridging the Cultural Gap
Children’s clothing is often a reflection of the world we want them to grow up in. Yet, walk into any...
Why We Started En Route Designs: Our Mission in Modern Cultural Children's Clothing
By Co-Founder: Abhishek Bhaumik I feel incredibly blessed to have a supportive wife who embraces outside the box thinking. She...