At En Route Designs, we believe that children's clothing should be more than just stylish — it should also be comfortable, functional, and fun to wear. As a brand founded by a proud Indian entrepreneur, we’re on a mission to bring the beauty and richness of traditional South Asian garments to children in a way that celebrates culture, while ensuring comfort for every child.

Our debut collection takes inspiration from the vibrant colors, intricate patterns, and timeless designs of India, where our founder grew up. From the lively streets of Rajasthan to the lush landscapes of Kerala, we’ve infused the magic of Indian culture into every piece of our collection, while keeping the needs of young, active children in mind.

We understand that traditional South Asian wear, with its heavy fabrics and complex layers, can sometimes be uncomfortable for kids. That’s why our designs focus on blending the elegance of cultural attire with the soft, breathable fabrics and flexible fits that children need to feel at ease. From festive occasions to everyday wear, our pieces are designed to allow children to move, play, and explore without compromising on style or heritage. At En Route Designs, we’re not just creating clothes — we’re crafting experiences. Each garment tells a story, whether it’s celebrating a festival, a family gathering, or simply the joy of everyday life. Our vision is to make Asian cultural wear accessible and comfortable for every child, so they can grow up proud of their roots, while embracing the comfort and freedom they deserve.

Join us on this journey of style, comfort, and cultural pride — because when kids are comfortable, they shine brighter. - Abhishek & Elisa Bhaumik (Founders)