Where Tradition Meets Comfort
At En Route Designs, we believe that children's clothing can be more than just stylish — it should be comfortable, functional, and fun to wear. As a brand founded by an Indian immigrant, we’re on a mission to bring the beauty and richness of traditional Asian designs to children's clothing.
Inspired by Heritage, Made for Play
Our debut collection takes inspiration from the vibrant colors, intricate patterns, and timeless designs of India, where our founder grew up. We’ve infused the magic of Indian culture, while keeping the needs of young, active children in mind.
Our Promise to Parents (and Kids)
We understand that traditional South Asian clothing, with its heavy fabrics and complex layers is uncomfortable for children.
That’s why our designs focus on blending the elegance of cultural attire with soft, breathable and flexible clothing that children will love to wear. From festive occasions to everyday wear, our clothing is designed to allow children to move, play, and explore without compromising on comfort and versatility.
At En Route Designs, we are not just creating clothes — we are helping families create experiences. Whether it’s celebrating a festival, a family gathering, or simply the joy of everyday life. Our vision is to make Asian designs and cultural wear accessible, versatile and comfortable for every child.
Our hope is that our clothing can open up curiosity and interest about all the beautiful cultures around the world.
- Abhishek & Elisa Bhaumik (Founders)